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Translating Colombian Caribbean tradition into sweets



Industry
Food & Beverages


CAPABILITIES
DESIGN RESEARCH
STRATEGY
IDENTITY
BRAND DESIGN
Packaging


YEAR
2018
CLIENT

Normandy 

CASE

We not only needed to create a new brand for this typical Colombian Caribbean sweet. But the brand needed to be able to visually share all the heritage that this special sweet has in this tropical area.

PROPOSAL
Besito e'coco was born as the best of Colombian Caribbean culture was brought together. We created a strong visual languange that translated the passionate emotions of palenqueras, the tropical colors of their
traditional costumes and typical traditions.





 The design process


PHASE  
STRATEGY
By knowing the direct connection of cocadas with the Colombian Caribbean coast, we took a deeper look into their characteristic vivid emotions, tropical colors and typical traditions.

PHASE 
IDENTITY
The brand identity main goal was to bring together the best of our Caribbean culture.
We created a strong visual languange that translated the passionate emotions of palenqueras, the tropical colors of their traditional costumes and typical traditions.

PHASE
EXPERIENCE
One could either buy them individually or a whole package. Besito e'Cocos is meant to be enjoyed and shared with your loved ones. Bringing that warm hospitality and passionate flavors of the Caribbean coast.




CREDITS
IN COLLABORATION WITH
Normandy

Business developer
Martin Botero

NORMANDY'S DESIGNER
Mauricio TORRES

CONCEPT / Brand/ Packaging Designer
Carolina Poch

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GET IN TOUCH !


pochcarolina@gmail.com


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