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Transforming surgery together with myAO 



Industry
HEALTHCARE


MY CONTRIBUTION
DESIGN RESEARCH
USER JOURNEY
UX DESIGN
UI DESIGN
PROTOTYPING


YEAR
2019
CLIENT
AO Foundation
IN COLLABORATION WITH 
Medical Insights & Martin et Karczinski 

CASE

AO Foundation and Medical Insights joined forces in order to provide excellent education tools to the health care professionals. This partnership required understanding the strength and expertise of both organizations to generate even more meaningful and complete learning experiences.

PROPOSAL
We rebranded and enhanced the existing Medical Insights app in order to answer the health care professionals needs and improve patient care. The result was an easier, user-friendlier and more reliable way to discuss, share, and stay updated on the latest medical knowledge within your medical specialty and join a growing orthopedic community.




 The design process


PHASE 1 
DISCOVER
We started with a deeper look into their users and their particular needs. Later we proceed by analyzing how Medical Insight and AO were already answering those needs, what was still missing and how could we combine their strengths and expertises to generate even more meaningful experiences.
We didn’t limited to what they currently offered, but also researched best cases that served as inspiration in order to enhance their education and community building tools.

PHASE 2 
STRATEGY
In order to design an enhanced reskin we took in consideration all the previous analysis and design researches from the AO brand. There, we carefully analyzed the personas needs and understood the way they interacted with their devices.

PHASE 3
IDENTITY
According to the insights gathered from the AO digitalization fitness process, some UX/ UI principles were already established, but other needed to be developed, as the redesign of the app generated new challenges.
PHASE 4
EXPERIENCE
We enhanced the app, not only by optimizing the user friendliness, but also by creating new interactions, adding new features and overall giving the healthcare professionals the possibility to experience of new ways of discussing, sharing and staying up-to-date with their orthopedic community.


CREDITS
IN COLLABORATION WITH
AO FOUNDATION,
Medical insights  
& MARTIN ET KARCZINSKI


PROJECT DIRECTORS
KLAUS KALLENBRUNNEN
Lachlan Herron


PROJECT MANAGER
MartinA KoRNDörfer


DIGITAL CONSULTANT
HANNAH kapitel

LEAD DIGITAL DESIGNER / 
UX/UI DESIGNER

CAROLINA POCH


WEB DEVELOPERS
MEDICAL INSIGHTS

VIDEO CONCEPT
TIMO WAGNER

MOTION DESIGNER
ANDREAS GOLDschalt



︎
GET IN TOUCH !


pochcarolina@gmail.com


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