MuST



CLIENT
Museo nazionale della scienza e della tecnologia Leonardo da vinci


OUR PROPOSAL
We proposed an integrated customer experience that connected the shop and the museum in a playful yet sophisticated way. Visitors were encouraged to learn by making. Highlighting the fact that science should be fun and everyone could be a scientist.  





PHASE 1
DISCOVER


Our first approach to this project was deep research about the museum’s history, the visitors’ perspective, the competitors and their best cases. We took a special interest in two main topics: the museum yet existing branding and the shop distribution.


PHASE 2
STRATEGY


We spotted some opportunities, that guided by a insight, lead us to the concept of “Learn By Making”. A playful yet sophisticated experience that connected the museum and shop.

PHASE 3
DESIGN


After deciding a clear strategy with diverse touch-points, we needed to create a strong and meaningful visual language. Understanding the look and feel, the playful yet sophisticated tone of voice, the color palette and typefaces was essential for the creation of the integrated experience. As well that the MuST brand needed to be similar yet different from the Museum’s brand.


PHASE 4
COMMUNICATION


We thought about different ways that encouraged our visitors to post and share their experience with their friends and family. This would be essential for the development of a strong brand awareness.






CREDITS

Madelaine ford
DAMARIS HERNÁNDEZ
MEHAR SETHI
YIHAN XU
CAROLINA POCH

DOMUS ACADEMY WORKSHOP
2017





CAROLINA POCH, 2018