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Learn by making in MuST



Industry
CULTURE


CAPABILITIES
DESIGN RESEARCH
IDENTITY STRATEGY
BRAND DESIGN
COMMUNICATION STRATEGY


YEAR
2017
IN COLLABORATION WITH

Museo Nazionale della Scienza della Tecnologia Leonardo Da Vinci

PROPOSAL
We proposed an integrated customer experience that connected the shop and the museum in a playful yet sophisticated way. Visitors were encouraged to learn by making. Highlighting the fact that science should be fun and everyone could be a scientist.





The design process


PHASE 2 
STRATEGY
We spotted some opportunities, that guided by the collected insights, lead us to the concept of “Learn By Making”; a playful yet sophisticated experience that connected the museum and shop.

PHASE 3
IDENTITY
After deciding a clear strategy with diverse touch-points, we needed to create a strong and meaningful visual language. Understanding the look and feel, the playful yet sophisticated tone of voice, the color palette and typefaces was essential for the creation of the integrated experience. As well that the MuST brand needed to be similar yet different from the Museum’s brand.
PHASE 4
EXPERIENCE
We thought about different ways that encouraged our visitors to post and share their experience with their friends and family. This would be essential for the development of a strong brand awareness.


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CREDITS
IN COLLABORATION WITH
DOMUS ACADEMY
(WORKSHOP)

INTERIOR DESIGNERS
MADELAINE FORD
DAMARIS HERNÁNDEZ
YIHAN XU

BRAND Designers
MEHAR SETHI
CAROLINA POCH

︎
GET IN TOUCH!


pochcarolina@gmail.com




 SITE UNDER CONSTRUCTION  ︎  NEW CASES COMING SOON                  
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