Helse



For this proyect we developed and signed a startup that could sell a meaningful product to upload to Kickstarter’s crowdfunding platform. With the time limit of one month, I worked together with a multidisciplinary and multicultural group of talented people to create a complete new project that was interesting for Kickstarter users and was a suitable and a beneficial business.

PROPOSAL
We created the Helse Lamp, the only wellness lamp that cares for your wellbeing by helping you start and end your day with the right mood and energy.




PHASE 1
DISCOVER


During our research, observations and interviews we noticed the importance of light in people’s daily life. Following a truly human-center design approach we were able to gather the correct insights to proceed to the creation of a successful product and experience that enhanced the emotional aspect of light.


PHASE 2
STRATEGY


We developed the concept of the Helse Lamp. It wasn’t just about another light that could turn on or off. It was about redesigning this task to better enhance people’s daily lives.

PHASE 3
DESIGN


In this phase, after different design approaches, divers models, mockups and continuous alterations we created a guideline that unified all of our touch-points. This included the visual brand design and the design of the product itself, ensuring the creation of a strong brand.


PHASE 4
COMMUNICATION


In order to provide an effective communication and awareness for Helse Lamp Brand, we developed a combination of digital branded content.  



CAROLINA POCH, 2018