Work        Approach        About        ContacT




My approach


All projects are approached from a human-centered design perspective, where the concept development, all strategic and aesthetic details are the result of a previous design research.


Discover

Listening, OBSERVING, INTERVIEWING
CUSTOMER UNDERSTANDING
MARKET RESEARCH
TREND RESEARCH
INSIGHTS GATHERING

Strategy

SWOT Analysis
Competitive Analysis


Customer Journey
BRAINSTORMING

Business Model
BRAND POSITIONING
BRAND STRATEGY
Concept CreatioN
STORYTELLING


Design

Brand design
BRAND GUIDELINES
Editorial DesigN
PACKAGING DESIGN
USER EXPERIENCE
INTERFACE DESIGN
INTERACTIVE DESIGN
MOTION DESIGN
PROTOTYPING

Experience

Customer Engagement
Connected Experiences
COMMUNITY BUILDING
SOCIAL MEDIA STRATEGY




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GET IN TOUCH !

pochcarolina@gmail.com




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