MY WORK PROCESS




Discover


Listening, Talking, Observation Consumer Understanding Market Research Trends Research Customer Journey Deep Insight Interviews

Strategy



Brainstorm
Competitive Analysis SWOT Analysis Concept Creation Business Model Brand Strategy Brand Positioning Naming

Design


Brand Design Brand Guidelines Product Design Digital Branding UX/UI Design Editorial Design

Communicate



Customer Engagement
Connected Experiences Community Building Storytelling Social Media Strategy

















CAROLINA POCH, 2018