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A cosmic jewelry collection



Industry
Fashion


CAPABILITIES
Jewelry DESIGN


YEAR
2013
IN COLLABORATION WITH
Entreaguas 

CASE
While Entreaguas Swimwear brand was about to launch their S/S 2013 Collection “Cosmic” they asked me to design their jewelry line.

PROPOSAL
A gold platted fine jewelry line that focused in shapes and the creation beautiful shadows. A collection where patterns were inspirated of Latin America’s ethnic communities and their approach to the cosmos.



      

The design process




PHASE 1 
DISCOVER
An intense research that included not only market and customer undertanding but also a deep look into artistic references, let us to considerate that each piece of jewelry is a small wearable sculture; is art, is a story ready to be told.

PHASE 2 
STRATEGY
We developed a concept for a handcraft jewelry line that communicated though it’s beautiful shapes and shadows, the powerful yet sensible ethnic communities from Latin America and their approach to the cosmos.



PHASE 3
IDENTITY
Designing a jewelry line was all about sketching, 3-D modeling, prototyping and selecting the designs that were to  be handcrafted by specialized craftsmen in Catacaos, Peru. The objective was to create a collection that maintained the a same strong visual language while creating different jewels that could communicate different stories.
 
PHASE 4
EXPERIENCE
We created branded content and thought about diferents ways to engage, connect and create an adequate customer relationship with our clients.




CREDITS
IN COLLABORATION WITH 
ENTREAGUAS TEAM 

JEWELRY DESIGNER
CAROLINA POCH
3D DESIGNER
AndrÉs poch

︎
GET IN TOUCH !


pochcarolina@gmail.com



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